# How to Monetize Odds Data
There are a number of ways to monetize data from The Odds API depending on your goals. Live odds data can enhance existing revenue streams or create opportunities for new ones. Below are some examples of how odds data can be used to support monetization strategies.
Affiliate Links
Most bookmakers have generous affiliate programs, which can offer in the realm of a 30% share of profit from customers referred by you*. These work when you provide your users with a special link to a bookmaker's website. When a user clicks the link, it tells the bookmaker that the user came from you.
Relevant content is needed to maximize link clicks, and live odds data is a natural choice.
# Sports Apps & Platforms
The Odds API can feed sports related apps and platforms with live odds. Examples of apps include
- Odds comparison apps
- Odds notification services
- Sports stats showing live odds in conjuction with data from other sources
- Odds analytics platforms
Data from The Odds API can be central to an app, or could suppliment data from other sources.
Odds data could be monetized as an app feature (for example, "upgrade to see odds for more sports"), or could be used with bookmaker affiliate links to drive affiliate revenue.
# Sports News & Blog Websites
If you publish sports related articles, combining dynamic odds with news updates can be a powerful recipe for user engagement. Additionally, odds changes over time gives insight into market sentiment which can serve as the focal point of an article.
More engaging content can lead to improved ad revenue and more shares and likes. Odds data can also be displayed with bookmaker affiliate links for an additional revenue stream.
# Betting Strategies
Data from The Odds API can be used to help develop betting strategies. For example when combined with news data, analysis might reveal leading indicators before odds markets respond.
If you use the Excel or Google Sheets add-on, live odds data can easily be combined with your own formulas in a spreadsheet to help guide betting decisions.
# Get Started
Get started with The Odds API by signing up to a free plan
If you're building an app or website, we've designed the API to be simple to use, well documented and easy to maintain, helping lower your development costs and integration time.
To get started with the JSON API, see
To get odds in Excel or Google Sheets at the click of a button (no coding skills needed), see